Jeff Burrell Design

Jeff Burrell Design

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Jeff Burrell Design

Boston Circuits

Boston Circuits

A rewards-based bike-sharing experience for the city of Boston.

Role

User Experience Design Lead

Client

The City of Boston, MA

Year

2020

Blue bike dock with a touchscreen area map and a payment kiosk on a Boston sidewalk on a sunny day

The project

Boston Circuits reimagines the Hubway bike-sharing system by removing the friction that prevents casual cyclists from using shared bikes. The concept introduces dynamic dock balancing through an incentives program, promotes local businesses along routes, and reframes the onboarding experience so the system works for people who have never used it before. Developed as part of an Experience Design Master's program at Northeastern University.

Urban systems

The project

Urban systems

Boston Circuits reimagines the Hubway bike-sharing system by removing the friction that prevents casual cyclists from using shared bikes. The concept introduces dynamic dock balancing through an incentives program, promotes local businesses along routes, and reframes the onboarding experience so the system works for people who have never used it before. Developed as part of an Experience Design Master's program at Northeastern University.

Photo of a Bluebikes station with a row of blue bikes, a kiosk and a local area map, beside a brick building
Hand holding a phone showing the Bluebikes app map of nearby docks
Bicycle Benefits website screenshot with a list of local businesses and a map of Cambridge
System overview diagram linking Bluebikes docks, a connected app, a cyclist and local businesses on a map
Six participant interview cards, each with a rider type, commute length and main motivation
Three photos of first-time Bluebikes riders above an experience map of doing, thinking and feeling stages
Target persona sheet for Emily Bryant, a 20 to 30 year old digital strategist, with goals, frustrations and rating bars
Key takeaways slide over a dark photo of a cyclist on a bike lane, with three numbered findings
Map of the current Bluebikes app with green dock pins across Cambridge
Map ideation screen adding landmarks and a +5 credits badge near Kendall Square and MIT
User journey flowchart with three paths: single ride, circuit ride with multiple stops, and bike balance
Grid of small app screens grouped by path: beginner setup, single trip, circuit trip and bike balance
Phone showing the redesigned app map, with callouts for smaller dock icons, larger points of interest and new modes
Dock touchscreen map showing a highlighted blue route and circuit deals, next to a payment kiosk and blue bike
Hand holding a phone showing a Blue Routes pop-up over the map
Hand holding a phone showing a single ride route with directions and an Eco Creds reward
Hands holding a coffee cup and a phone showing a circuit ride arrival screen with a reserved bike timer
Hands holding a phone showing a Bluebikes map with 32 bikes and 3 docks at a Kendall station
Value provided slide over a dark photo of a cyclist on a city street with a painted bike lane
Photo of a Bluebikes station with a row of blue bikes, a kiosk and a local area map, beside a brick building
Hand holding a phone showing the Bluebikes app map of nearby docks
Bicycle Benefits website screenshot with a list of local businesses and a map of Cambridge
System overview diagram linking Bluebikes docks, a connected app, a cyclist and local businesses on a map
Six participant interview cards, each with a rider type, commute length and main motivation
Three photos of first-time Bluebikes riders above an experience map of doing, thinking and feeling stages
Target persona sheet for Emily Bryant, a 20 to 30 year old digital strategist, with goals, frustrations and rating bars
Key takeaways slide over a dark photo of a cyclist on a bike lane, with three numbered findings
Map of the current Bluebikes app with green dock pins across Cambridge
Map ideation screen adding landmarks and a +5 credits badge near Kendall Square and MIT
User journey flowchart with three paths: single ride, circuit ride with multiple stops, and bike balance
Grid of small app screens grouped by path: beginner setup, single trip, circuit trip and bike balance
Phone showing the redesigned app map, with callouts for smaller dock icons, larger points of interest and new modes
Dock touchscreen map showing a highlighted blue route and circuit deals, next to a payment kiosk and blue bike
Hand holding a phone showing a Blue Routes pop-up over the map
Hand holding a phone showing a single ride route with directions and an Eco Creds reward
Hands holding a coffee cup and a phone showing a circuit ride arrival screen with a reserved bike timer
Hands holding a phone showing a Bluebikes map with 32 bikes and 3 docks at a Kendall station
Value provided slide over a dark photo of a cyclist on a city street with a painted bike lane
Woman wrapped in a green quilted blanket on a rocky shore, looking at a mountain lake, with a tent behind her

Element

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Woman wrapped in a green quilted blanket on a rocky shore, looking at a mountain lake, with a tent behind her

Element

Hands holding a phone showing the Outcomes4Me symptom tracker with a bar chart of symptoms over a week

Outcomes4Me Breast Cancer Care

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Hands holding a phone showing the Outcomes4Me symptom tracker with a bar chart of symptoms over a week

Outcomes4Me Breast Cancer Care

A hand lifts a white pump array with thin pins over a clear well plate, linked by ribbon cable to a base unit with a blue glow

Draper PREDICT96 Organ-on-Chip

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A hand lifts a white pump array with thin pins over a clear well plate, linked by ribbon cable to a base unit with a blue glow

Draper PREDICT96 Organ-on-Chip

Black FORCE 1 lighting controller with a small screen, five knobs and square buttons, sitting on a hard case

A.I. LightShow FORCE 1

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Black FORCE 1 lighting controller with a small screen, five knobs and square buttons, sitting on a hard case

A.I. LightShow FORCE 1